Why Blogging Has Become the Powerful Internet Marketing Weapon?
Article by Anthony Tee
Blogging is a concept that started in late 90s. It started as an opportunity for visitors and readers to voice out opinion
on any issues. As blogging continues to move forward, online advertising has florished into the blog’s potential. Below are
some excellent reasons for using blogging as an Internet marketing tool.
1.Blogging is simple. Blogging is like having a virtual piece of paper and you just write your ideas, experiences, new
products, and hope that the truth behind your articles comes out and entice your reader to also try your product. You just
need a PC and Internet connection to start blogging and market your product.
2. Blogging is authentic. In blogs, real people share their real-life experiences, unscathed by paid advertising. Reading
blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a
tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as
something to augment current marketing tools and thus offer it for free.
4. Blogging builds credibility. As bloggers get more and more into writing their experiences on a particular product or
industry, their readers will come to realize that they can depend on the posts for their own information needs. When
bloggers becomes seasonal in their writing, more readers will visit their site and more bloggers link to their blogs. As
companies and professional organizations notice the growth of the readership base, they may soon get in touch with bloggers
for advertising on the blog page, or make bloggers an affiliate, which pays for every referral generated from the blog site.
5. Blogging builds your market. Growing market coverage virtually using the following tools:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and
expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than
clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your
e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.
Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be
responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising
preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like
interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network -A network of blogs maybe a collection of blog sites that share the same industry, interest,
readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers
about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is
definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
Happy blogging!
About the Author
Anthony is a full-time college lecturer specializing in marketing subject. He is currently engaged in online marketing activities and operates retailing store with his spouse specializing in bags and apparels. Kindly visit http://simplyrichsg.com/share/vca for more information on affiliate marketing.
